Tanya Marlo Indonesia - Stepped Care Model

Tanya Marlo Indonesia - Stepped Care Model


To turn the tide on the rising numbers of AIDS-related deaths in lndonesia, it is crucial that young people’s needs are met. Tanya Marlo (‘Ask Marlo’) works to reach young people with quality HIV information and guides them to tailored advice and services, such as HIV self-testing and PrEP.

Aidsfonds and community-based partner Yayasan Kasih Suwitno aim to expand on existing Tanya Marlo services. By applying the stepped care model approach, additional content on sexual and reproductive health will be added. Through building partnerships Tanya Marlo will be able to link young people to a wider variety of services tailored to their needs.

Project details

Time frame
01 April 2022 - 31 December 2024
€ 145,000
Active in


Sexual health care in clinics is often denied to young people and members of the LGBTQI+ community. Therefore, we aim to:
- deliver non-judgemental, sex-positive HIV and SRHR information and services online and promote self-care products
- empower youth to claim their rights to get services and treatment in a health facility
- establish and find more youth- and LGBTQI+-friendly health facilities to refer to.

Screenshot of the Tanya Marlo website

Community groups

Young people, including young LGBTQI+ people, in Indonesia

Quote Umar


The number of people dying of AIDS in Indonesia has grown with a staggering 55% since 2010. This is because only 26% of people with HIV receive lifesaving treatment.

More than half of the about 32,000 new HIV infections registered in Indonesia in 2019, occured among young people aged 15-24 years. 18% of gay men and 12% of transgender people are living with HIV. Violence against LGBTQI+ people has increased tremendously in recent years.

Due to conservative beliefs, young people in Indonesia have difficulties accessing sexual health information and services. At the same time, a large number of Indonesian youth have access to internet and smartphones. They know how to search for information, which opens up opportunities for reaching young people with SRHR information and services.

Illustration from the Tanya Marlo website

The success of Tanya Marlo

Tanya Marlo was created to provide HIV information, PrEP and HIV community-based screening and selftesting. Current Tanya Marlo platforms are a website, chatbot and social media. Developed in co-creation with UNAIDS between 2018 and 2020 and with the community, it is currently managed by Yayasan Kasih Suwitno.

In 2023, planned activities to further develop Tanya Marlo are, among others, to conduct a survey related to the effectiveness of Tanya Marlo campaigns; to redevelop the website to accommodate the needs of the audience; to expand the work area to Greater Jakarta (Jakarta, Bogor, Depok, Tangerang dan Bekasi) with a total population of almost 30 million and to map potential partners in the expansion area.

Social media coverage August 2022
Social media coverage Tanya Marlo channels - August 2022
Social media coverage Tanya Marlo channels - August 2022

The Stepped Care Model

The Stepped Care model for sexual and reproductive health provides a non-judgmental approach that is person-centred and responsive to the needs of young people, at the lowest possible cost.

It is a robust digital health ecosystem facilitating collaboration among stakeholders and integrating online and offline services for young people. Services that are sex-positive and pleasure-based. Delivered just the way young people like it.

5 steps of the stepped care model

Other youth brands under Stepped Care

Building upon 10 years of expertise of Stepped Care in the Netherlands with youth brand Sense, more brands are currently implemented internationally besides Tanya Marlo: B-wise in South Africa, One2One in Kenya, and Vibrações in Mozambique.


Funded by

We are grateful towards Elsevier Foundation for the co-funding provided to further develop and improve Tanya Marlo.

Logo Elsevier Foundation

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