B-wise South Africa - Stepped Care Model

B-wise South Africa - Stepped Care Model


Youth brand B-wise is built around the Stepped Care Model for Sexual Health adapted to the South African context. It organises and improves existing SRHR services and information both on and offline. So young people can easily get reliable answers to all their questions, in ways they prefer.

Launched in 2015, B-wise is led by the South African National Department of Health. In 2020 the opportunity opened to revitalize B-wise to expand reach and improve engagement on the platform. The internet connection for online services is at no financial costs due to a partnership with the major Telecom providers in the country.

Project details

Time frame
01 August 2019 - 31 December 2020
€ 0
Active in
South Africa


B-wise aims to become the most trusted, personalized and engaging source of SRHR health information for adolescents and youth in South Africa, with the objective to:
- Decrease new HIV infections among young people
- Decrease teenage pregnancies, in particular those under 18 years
- Increase retention of adolescent girls and young women in schools
- Decrease sexual and gender based violence
- Help young people have better mental health outcomes

Logo B-wise

Community groups

B-wise supports adolescents and young people, including people living with HIV


In South Africa, adolescent girls and young women aged 15-24 years, face a disproportionate burden of HIV, high rate of unplanned pregnancies, high incidence of gender-based violence and a growing burden of mental health issues.

Young people have different kinds of issues, problems and information needs when it comes to sexual and reproductive health. Some may be helped by reading a self-help online article, watching an instructional video, or taking an online risk assessment. Others could benefit from a phone call with a peer support group or online chat with a health professional. Still others may prefer a physical examination or long-term treatment from a licensed doctor. Different services need to be provided to meet the different needs of young people.

Screenshot of B-wise mobile website

B-wise is zero-rated. This means you'll be able to access the website on your phone even if you don't have data - Mathume Joseph Phaahla, Deputy Minister of Health in South Africa

The new B-Wise website is officially LIVE and the Deputy Minister of Health, Dr. Joe Phaahla, has a message just for you! #HealthAtYourFingertips #BWiseBeSexy


In South-Africa, led by the National Department of Health and Aidsfonds, a strategic partnership has been established that brings together all key international and national stakeholders working on adolescents and youth health. Key partners include National Department of Education, Clinton Health Access Initiative, World Health Organization, Wits RHI, LoveLife, and more are joining the initiative.

People in front of a flip chart with notes People in front of a flip chart with notes

"I asked for the nearest clinic that offers PrEP and I got it"

"I got enlightened by B-Wise that one can have an HIV-positive partner and be negative. I then decided to start using PrEP as a form of protection. Even though I'm using PrEP and my partner’s viral load is undetectable, we still use condoms to prevent pregnancy and STIs. Through the B-Wise page, I learn about the MyPrep Facebook page and asked them for the nearest clinic that offers PrEP and I got it.

Cassie (20) uses B-wise

What is Stepped Care?

The Stepped Care model for sexual and reproductive health provides a non-judgmental approach that is person-centred and responsive to the needs of young people, at the lowest possible cost.

It is a robust digital health ecosystem facilitating collaboration among stakeholders and integrating online and offline services for young people. Services that are non-judgmental, age-appropriate and sex-positive. Delivered just the way young people like it.

Logo Stepped Care model Logo Stepped Care model

If a young woman knows what her options are and she has good information about those options, she can make incredible decisions for her future - Doctor We, obstetrics and gynegology, and Doctor Chelsea, community service worker, about the value of B-wise


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