Measuring Up: Learning from practice: Planning, monitoring and evaluating HIV-related advocacy

Measuring Up: Learning from practice: Planning, monitoring and evaluating HIV-related advocacy

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Inherently complex by default, when it comes to designing robust yet practical M&E systems, advocacy programmes are disadvantaged from the outset. The relational and intangible world of advocacy presents a range of barriers when it comes to demonstrating the contribution civil society actors make to change. When they are pursuaded to change policy, policy-makers are not in the habit of publicly crediting the role of advocates in influencing their decisions. The space for influencing the targets of our advocacy and campaigns is occupied by numerous actors and calls for action that use a range of different strategies, some of which are better coordinated than others.

In this publication we present the experiences of PITCH partners, and of the PITCH M&E Working Group in using different advocacy M&E tools and approaches. We compare and supplement these with experiences and lessons from the earlier Asia Action and Link Up programmes (both ended in 2015), which were run by Frontline AIDS. This publication has been written as an honest, up-to-the-minute reflection and stocktaking exercise.

Measuring Up: Learning from practice: Planning, monitoring and evaluating HIV-related advocacy

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