“MaxART fits perfectly into DreamFund’s objectives”

“MaxART fits perfectly into DreamFund’s objectives”

The Dutch Postcode Lottery is the main funder of our MaxART programme. Margriet Schreuders, Head of Charities, explains the Lottery’s enthusiasm for this initiative in Eswatini.


What is the core value of the Dutch Postcode Lottery’s funding policy?

“We believe that non-governmental organisations are the drivers of social change. They address injustices, make voices heard and promote innovations. With our funding we want to enable them to do their work. That’s why our funding is mostly unearmarked, long-term and does not come with a high administrative burden.”

Margriet Schreuders of Postcode Lottery Margriet Schreuders of Postcode Lottery

And how about the DreamFund?

“Our DreamFund gives organisations a chance to develop and implement high-risk projects with potentially large benefits. MaxART fits perfectly into DreamFund’s objectives: it is innovative, high-risk but has the potential to improve the lives of millions of people.”

What aspect of MaxART are you most proud of?

“I’m greatly impressed by the leadership of Aidsfonds. This project is truly visionairy, and required flexibility and cleverness to overcome barriers and initial resistance. MaxART illustrates how extraordinary things can be achieved under the right leadership and with the right investments. We use this success in our conversations with other donors to encourage longer-term, unearmarked funding based on trust and collaboration."

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